Core Values

We live the following shared values as part of Concept Associates’ culture:

Being understanding, allow reasonable flexibility and provide opportunity for growth and improvement.
Think win-win.

Having great sense of urgency, responsive and achieve more with less!

Everyone takes responsibility and strive for excellence.

Strive for service excellence with positive thinking and professionalism.


To make *Customers Successful with Creative Win-win Solutions.
*Customers include Internal and External Customers.

Vision 2016

“Customers’ Automatic Choice for Audio & Lighting Solutions with Innovative Concept & Systematic Execution”. Extraordinary Customer Care, Cost-effective Solutions!



Established since the year 2002, Malaysia’s renowned service audio, visual, lighting systems distributor cum Integrator ‘Concept Audio’ has been providing premium quality products and insightful advices to scores of clients. Formed and led by a strong base of experienced industry veterans a decade ago. The company has gained its fame and recognition with the accumulation of countless success stories along the way serving the whole of Malaysia. Evolving into THE natural choice when it comes to AV equipment purchase and sourcing.

Our ability to supply some of the most sought-after brands in the world together with the finest quality products at the most competitive prices has propelled us fast and direct to stardom. Our widespread network, on the international platform has turned sourcing activities effortless, guaranteed to fulfil requests for any rare piece of equipment In the Industry.

AS the complete AV equipment supplier we provide system designs, project implementation and system integration for venues that require Stage Lighting, Sound System, Audio Mixer, Dimming System, Public Address System, Conference System and etc. for venues such as Auditoriums, Multipurpose Halls, Production Studios, Ballrooms, Educational Institutions and Conference Rooms. Whether it’s design, written specifications, budgeting, optimization and proper use of equipment or be a request of full installation. Concept Audio works with clients to churn out the best possible solutions which are full-blown and comprehensive. Coupling with excellent after sales service and back-up support, we are your best choice to ensure minimum downtime thus allowing you to minimize hassle and maximize your potential.

In congruent to our constant strive for excellence. We regularly update ourselves to be at par with the latest technology in the market. Employees from technical team’s right until sales department were consistently attending training courses to further enhance their skills. It has also become a necessity for them to visit international exhibitions and trade fairs with the objectives of broadening views and knowledge.

For years Concept Audio has served the Industry loyally and passionately. Our rapid progress highlights the trust and confidence the market has in us. It is our vision to expand our business coverage to all major countries in the Asia Pacific region and our commitment to move up a gear in our performance. Hence continue to provide our valued clients products and services which are second to none.