The Launching Event of Microflex Advance

Shure MXA in KL Convention Centre


Kuala Lumpur, Malaysia, October 13, 2016 – After the last Shure QLX-D Digital Wireless revolution seminar in 2014, Concept Audio once again hosted another event together with Shure Asia Limited at the Kuala Lumpur Convention Centre, this time to debut the Shure Microflex Advance new products – the new MXA910 Ceiling Arrays Microphone and the MXA310 Table Arrays Microphone.

The event was staged into 3 time slots of 2 hours each starting with an overview on the product features and followed by a live demonstration for each of the products in an adjacent room.

It was an honour to invite Mr Tan Yew Seng, the Market Development Manager from Shure South East Asia Limited to be our guest speaker. He has over 14 years of experience in the AV industry with multi-national exposure in the South-East Asia region. He successfully engage in sharing his expertise and in the introduction of the Shure MXA910 and MXA310 conferencing microphones to the invited audiences. These two revolutionary products were also demonstrated by Zack Lim, our Shure Application Assistant Manager in the hands-on and testing session. The audiences shared that they could experience first-hand the full potential features by playing around with the embedded browser-based control and application software.


“The launching event proved to be a great success for us as we have an impressive number of attendances turnout in all 3 sessions, The event was attended by the various targeted industries groups such as audio professionals, audio engineers, dealers, special guests, respective industry partners including systems integrators and project consultants.” Said Mr. Andrew Lee, the Chief Operating Officer for Concept Associates (KL) Sdn Bhd.